It was a pleasure to be a guest again on the Kyero podcast with Lorraine De Marco. We discussed what we believe remains genuinely difficult to replace with AI, and why the best estate agents do far more than simply match buyers with properties. We also looked at the things that can be done with AI and how I feel many agents could be looking at AI the wrong way. Rather than looking to optimise first, we should be looking to how AI and in particular AI agents could change the w

It was great to sit down with Rob and discuss my journey in Estate Agency. From the early days at Life Residential, to the mistakes I made when setting up my own agency, to exiting the business to Emeria and to the exciting work we are doing at Schutle by helping real estate businesses to stay visible and grow their business with AI. Check out the link below to listen. https://podcasts.apple.com/gb/podcast/why-ai-will-decide-which-estate-agents-get-the-next/id1751963863?i=100

As more business owners realise a major shift in consumer behaviour is underway, many are quite reasonably looking to their existing marketing tactics and suppliers for the answer. In the real estate world, SEO companies that initially said, "It's just SEO", are now recommending more blog posts and AI-friendly content. Marketing departments are talking about schema and structured data. Those things matter, but they are only part of the bigger picture. We cant solve this new g

I was delighted to take part in the first season of the Kyero Pro podcast with Alfredo Bloy-Dawson and Ash Parsa. We took a look at why follow up is so difficult, why brokers are negotiators are not always the best people to do it and how effective follow up can be achieved.

Estate agency has always been a battle for the attention that leads to listings and instructions. First it was the high street window. Then came the portals, then search engines and then social media. Each new wave changed how buyers and sellers discovered, researched, and ultimately chose who to trust with one of the most important decisions of their lives. The agencies that adapted early often won. The agencies that didn't, eventually found themselves fighting harder, spend

There is currently a lot of noise about what is happening/or will happen in the off plan property market in Dubai. Back in 2006, 2007 and 2008, I was running an estate agency that had a very active 'off plan' sales team in Canary Wharf. In 2008, we went from generating over £100k a month in fees from “flipping contracts” to struggling to turn over £10k. We had the same team, the same marketing, the same skills, the market had just turned in the worst way and the reality of i

A short clip from one of my training sessions about turning interest into action.

Jaimie was asked to feature on the popular Goad Bros podcast to discuss his story and journey in estate agency

I hear a lot of agents complaining about the quality of leads from social media campaigns, but I believe they are looking at it the wrong way. By understanding the difference between social media leads and intent driven enquiries portals, we can get far more value from both.

Anyone in the industry in London who deals with a lot of apartments will find that the research out from Hamptons will come as no surprise, as 90 percent of the properties sold at a loss were flats. However, to read it in black and white is still quite staggering for anyone who, like me, spent a lot of their career seeing people make fortunes with the mantra of “house prices in London double every ten years” often repeated, (which was true at the time. Well sort of). The thou

Everyone talks about digital transformation, AI, automation, efficiency, “future-proofing” the business…etc etc. However, there is an uncomfortable truth that some leaders and tech vendors ignore - They do not adopt technology because you think it’s brilliant. They adopt it when they believe it will make their life better or easier. This is the WIIFM principle. What’s In It For Me? In estate agency, WIIFM is the difference between powerful adoption with huge impact and a

Don’t be deceived by the gizmos and gimmicks. To understand the real power of AI, you have to look beyond them. Right now, it’s the party tricks that most people see first, tools like Sora or image generators that can turn your photo into a video of you flying across a mountain on the back of a dragon eating a doughnut. Entertaining? Maybe. Impressive? Sure. Misleading? Very. It’s like judging a Tesla by the fact it can play party mode or light show mode. Fun, but not the

Many employers feel disloyal embracing AI. I get it. Good people helped build your business, and some are understandably worried. Worrying won’t stop the tide. When progress meets an immovable object, progress wins. The real risk isn’t in adopting AI, it’s waiting while competitors arm themselves and outpace you. If your business falls behind, the very careers you want to protect are the first casualties. Lead with care, act with resolve The job now is to educate yourself

Streamline the Sales Progression Process In the world of estate agency, the deal isn’t done when the offer is accepted. In many ways,...

You don’t need me to tell you that modern estate agencies today run on data and technology. CRM systems, AI assistants, automated...

By Jaimie Beers Every agency is sitting on a goldmine, and it’s not the bricks and mortar of your inventory. It’s data: the information...

Turn your Agency into an Academy of Excellence By Jamie Beers Gen Z is characterised by their addiction to screens, uncompromising...

Everything is a Deal One of the most powerful lessons I've learned and shared throughout my 20 years of training and coaching is based on...

How to Get Buy-In from Your Team Gaining buy-in from your team is a challenge faced by many companies, teams, managers, and business...