Everyone talks about digital transformation, AI, automation, efficiency, “future-proofing” the business…etc etc.  However, there is an uncomfortable truth that some leaders and tech vendors ignore - They do not adopt technology because you  think it’s brilliant. They adopt it when they  believe it will make their  life better or easier.  This is the WIIFM principle. What’s In It For Me? In estate agency, WIIFM is the difference between powerful adoption with huge impact and a

Don’t be deceived by the gizmos and gimmicks. To understand the real power of AI, you have to look beyond them.  Right now, it’s the party tricks  that most people see first, tools like Sora or image generators that can turn your photo into a video of you flying across a mountain on the back of a dragon eating a doughnut. Entertaining? Maybe. Impressive? Sure. Misleading? Very.  It’s like judging a Tesla by the fact it can play party mode or light show mode. Fun, but not the

Many employers feel disloyal embracing AI. I get it. Good people helped build your business, and some are understandably worried.  Worrying won’t stop the tide.  When progress meets an immovable object, progress wins. The real risk isn’t in adopting AI, it’s waiting  while competitors arm themselves and outpace you. If your business falls behind, the very careers you want to protect are the first casualties. Lead with care, act with resolve The job now is to educate yourself

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